If you’ve been following this blog, you’ll know that the mere mention of “Kanye” elicits an overly-dramatic exasperated sigh punctuated with a conspicuous eye-roll. I’m just not here for him or his publicity antics, but… I do enjoy some of his music. Including Bound 2, the music video he debuted today on the Ellen Show.
During his appearance on the daytime talk show Kanye gushed about his love for baby-mother/ fiancé Kim Kardashian and admitted that he was refraining from an infamous ‘jump on the chair’ moment. Good for him. There is someone for everyone.
Truth be told, Bound 2 is a nice song. Once again Kanye infuses soulful beats and Black Americana (did you catch that reference to Jerome) to create an immensely grooveable tune comparable to the work on his debut studio album, The College Dropout.
But what’s with the video? I have no problem with an artist incorporating their significant other into their work. When done tastefully, the outcome can be breathtaking. Remember Common’s video for “The Light” back when Erykah had put the Vondum and the Santeria on him?
But when your fiancé’s breast are the centerpiece of your ode to love, I can not co-sign. Kim Kardashian gyrating topless on a motorcycle before a green screen displaying purple mountain’s majesty is no piece de resistance or magnificent testament of love. No.
Kanye’s ‘Bound 2′ is a 13-year-old’s wet dream after a night of some bad Taco Bell. It is the travesty that happens when two publicity whores in denial unite to make self-love on screen.
It is pornographic narcissism.
And while XXL describes the video as “confident display of love and passion”, I beg to differ. I think this video reeks of insecurity.
For Kim, this video is a shameless way to display her slender post-partum body.
For Kanye, this video is his latest attempt to deify a woman who’s original claim to fame is a sex tape and a body that comes a dime a dozen in the land of the Sahara. ‘Bound 2′ represents his endless quest to make his detractors view Kardashian with the same rose colored glasses as he, an effort that has included asinine public statements directed to the President and First Lady of the United States. In an interview with Ryan Seacrest West asserted that Kardashian is more influential than First Lady Michelle Obama — and more physically attractive.
But I should not be so quick to hate the player, but rather the game, which in this case is a system that apotheosizes women like Kim, even if there is a stain on their virtue. Kim K. is a multi-million dollar brand though she doesn’t sing, dance, act, juggle, do back flips, write, solve quadratic equations or play the harp. Her success as a cultural icon doesn’t reflect some rare seemingly God-given talent, rather an American obsession with fair beauty, sex, and black masculinity.I think it is no coincidence that The Grand Canyon serves as a backdrop for ‘Bound 2′. In Kanye’s eyes Kim Kardashian is the 8th wonder of the world. And who can blame him for viewing her through the same lens as society?
Ayesha is a writer, dancer, and the founder of WomenLovePower.com, a tech-enabled brand that provides resources on charm, seduction, sacred sexuality, and feminine warfare. A self-confessed afromantic, Ayesha's first love is romantic fiction and poetry. When away from her keyboard, she enjoys New Jack Swing throwbacks, 90's sitcoms, running, sleep, and Cabernet.
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