Dr. Dre will go down in history as Hip-Hop’s first billionaire, a status solidified when he sold his “Beats By Dr. Dre” headphones brand to Apple for a reported $3 Billion. But that amount is a drop in the bucket in comparison to what Chinese bosses are allegedly earning from counterfeit sales.
According to the lawsuit, sales of counterfeit “Beats By Dre” headphones and accessories may have topped $135 billion dollars.
The rap icon, determined to curb the sale of forged goods, is filing suit against the owners of several pop-up websites, citing trademark infringement. It won’t be easy.
Trademark infringement and intellectual property theft is one of the major hurdles facing American businesses.
Fake versions of luxury goods can cost pennies to manufacture, but millions to track down.
Technology allows foreign manufacturers to produce convincing electronic fakes, while the internet gives the shady businessmen an elusive storefront. And doppelganger websites frequently dupe customers into thinking they’re getting the real deal, even at a fraction of the price.
Ayesha is a writer, dancer, and the founder of WomenLovePower.com, a tech-enabled brand that provides resources on charm, seduction, sacred sexuality, and feminine warfare. A self-confessed afromantic, Ayesha's first love is romantic fiction and poetry. When away from her keyboard, she enjoys New Jack Swing throwbacks, 90's sitcoms, running, sleep, and Cabernet.
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